Medium Rare launches over-50s magazine with Greenstone
Medium Rare Content Agency has partnered with Greenstone and its Australian Seniors brand for a new over-50s magazine to be mailed directly to its 150,000 customers.
The title is due for launch in May 2020 and will be bi-monthly.
Michelle Endacott will head up the content for the new title
From DR to Direct Mail, Greenstone really know how to build a brand
Michelle Endacott has to be one of the cleverest editors in Australia. Can’t wait to see what she does with this magazine and no doubt the mainstream media will be watching the content she produces.
She’s done an astounding job with The Farmer magazine – and it’s a pity it didn’t get into more mainstream newsagents. The agricultural community loved it, you’d regularly go to Canberra or Macquarie Street and see it tucked under the arms of politicians and those city dwellers who managed to pick up a copy enjoyed a rare and informed insight into rural life also.
Providing content to Australian “Seniors”?? Dealing to “trailblazers who remain adventurous, confident and positive”??
Those comments alone write off anyone over 50!
Your publication will contribute and add to age discrimation that exists, remains a constant and very misplaced. Who needs another forum to talk about perceived challenges that most assume exist once the clock strikes 50. Try upping your age to 80’s and beyond to discuss issues. Maybe the target audience might show some interest and wear the aging label your want to give with pride rather than detriment.