Medium Rare expands Qantas responsibilities winning contract for Qantaslink magazine

Medium Rare Content Agency is set to publish QantasLink’s inflight Spirit magazine after the the regional airline completed a review of its arrangements.

The custom magazine publisher will supply publishing and sales services for Spirit magazine, which will be redesigned, reformatted and re-launched as a bi-monthly publications from September.

To coincide with the new print edition, Medium Rare will also launch a special Spirit section in the Qantas magazine app and develop rural and regional content for travelinsider.qantas.com.au.

Olivia Wirth, Qantas group executive brand, marketing and corporate affairs, said in a statement: “Qantas was born in regional Australia and since that time we have continued to fly, with great pride, to many regional and rural communities around the country.