Meet Valvoline’s newest brand ambassador – ECD Monty Noble
The day of the creative director as the star may just have arrived, with The Brand Shop’s Monty Noble making a cameo appearance as himself in the latest Valvoline ad.
Noble – already a familiar face to TV audiences thanks to the ABC’s Gruen Transfer – appears in the ad alongside Valvoline V8 lead driver “Leethal” Lee Holdsworth.
The campaign, which breaks on Sunday, features Noble coaching Holdsworth through an ad in which they’ll be giving away Holdsworth’s street car in a competition.
A definite improvement on the ‘natural banter’ between John Laws and Ricky Ponting in Valvoline’s last effort
No problems with a CD being in an ad provided the idea is strong enough and the execution is just as strong.
In this case, it’s all good.
And I agree with Sean, and VAST improvement over those shite Ponting/Laws ads…
Where was this Shot – Which studios
Hmmm. Reeks of the Adrian Hayward/Pat Rafter Bonds commercials.
The studio is MAMMOTH STUDIOS the largest cyclorama is Sydney. Feel free to contact the studio for a rate card. (02) 9671 2633 http://www.mammothstudios.com.au. Only 25 mins from North Sydney…..
I like it. Works well and has an interesting back story.
I hope Monty is a paid-up member of MEAA.
who cares what it reeks of, as long as it WORKS. duh.