Meeting aliens and stealing props: A day on the Lego Masters set with Hamish Blake

There’s a long-running joke in Australia’s media, marketing and advertising community that no-one understands what we do. Explain it all you like, but parents, partners, prospects and punters still stare back blankly. “Huh?”

So, how would you reveal what you do to an interplanetary visitor? How would you disect the weird and wonderful perks and politics to an alien who has even less context and connection? I ask this question of Lego Masters host Hamish Blake in a bid to break up the monotony of his press circuit.

Don’t worry, the classics – What makes this show different? Why do consumers love it? What’s changed between seasons? How do you expect it to rate? – will be rolled out. But for now, the aliens.

Blake is, if only momentarily, thrown.