Melbourne agency Merchantwise Creative rebrands as Three Scoops

Twenty-year-old Melbourne-based agency Merchantwise Creative has rebranded as Three Scoops after its parent company was broken up.

The creative agency, headed by Andros Georgiades, was previously part of the intellectual property firm Merchantwise Licensing, but has since relaunched under its own brand following the company’s break-up.

The agency will now operate as a subsidy of Merchantwise Group, which monetises characters and brands owned by studios such as Twentieth Century Fox, Paramount and Sony.