Melbourne agency The Royals to set up shop in Sydney

Melbourne-based creative and technology agency The Royals will open an office in Sydney next year with creative director and partner Nick Cummins moving from Victoria to lead the team.

Cummins said he expects the new office to open by the middle of next year, if not before.

The Royals aim to establish a small team in Sydney to build on the success of the Melbourne office founded two years ago by Dave King, the agency’s strategic partner and innovation director.

Cummins joined the agency in September 2011 along with additional partners Steve O’Farrell and Andrew Siwka, both from at the Sputnik Agency. The Royals now has around 20 staff in Melbourne.