Melbourne-based media sees biggest boost in online traffic in sport-driven November
November saw a number of sites experience a surge in traffic as The Melbourne Cup and the first ever day/night cricket test drove audiences online for sporting updates.
Melbourne publications The Age and Herald Sun benefited from the Melbourne Cup, and the first female jockey’s victory in the race’s history, with Fairfax’s The Age reporting its traffic went up by 10.09 per cent compared to October while News Corp’s Herald Sun’s audience grew 13.63 per cent.
The Age had a unique audience for November of 1.922m, pushing it into sixth position from its October ranking of eighth. Herald Sun jumped one spot up the rankings to eighth place with a November unique audience of 1.797m.
The top three websites held onto their positions, with ABC News Websites reporting an 11.59 per cent increase in traffic for November, posting a unique audience of 3.035m, according to the Nielsen Online rankings.
