Melbourne Cup coverage draws in 1.213m metro viewers

November 3, 2021 10:33

Ten’s The Melbourne Cup was the #1 program on Tuesday, however it was Seven that took the overall network share win.

The race that stops the nation aired to a metro audience of 1.213 million metro viewers, and an average of 1.7 million viewers nationally. The Melbourne Cup race won all three key advertising demos.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics