Melbourne International Comedy Festival markets itself as the antidote to dad jokes

The Melbourne International Comedy Festival has started promoting its 2014 season with a campaign which presents a new spin on ‘dad jokes’.

The ad, created by Clemenger BBDO Melbourne, is set in a maternity ward and features the unfortunate but inevitable moment the father starts making awful ‘dad jokes’. It ends with the tagline “stop the spread of dad jokes, attend the Melbourne International Comedy Festival”.

Festival director Susan Provan said: “Every dad relishes in torturing their kids with bad jokes and dodgy puns. Humour is incredibly subjective and for the sake of kids everywhere we encourage fathers to come along to this year’s Melbourne Comedy Festival and learn from the experts. Everyone else should come along to enjoy themselves hugely.”