Melbourne radio ratings: Audience missing Hamish & Andy
Melbourne’s radio listeners appear to be missing a daily dose of Hamish & Andy with drivetime share for Austereo’s Fox FM dropping from 20.5% to 15.1% in today’s Nielsen radio ratings, the first for 2011.
But no other commercial station was a major beneficiary, with the ABC’s Triple J upping its drivetime share from 5.5% to 9%.
Nova’s new drivetime lineup of Fitzy & Wippa took the station’s Melbourne drivetime share up from 7% to 8%.
Austereo CEO Guy Dobson told Mumbrella that “normalised” across the national audience, he was delighted that the end of Hamish & Andy’s daily show had not had a bigger impact, with it only being felt in Melbourne.
Fox FM remained Melbourne’s biggest FM station with share standing still at 12.4%.
New talk station MTR 1377 finally showed some signs of life – with share rising from 1.4% to 2.1%.
DMG’s Classic Rock was up from 2.6% to 3% in Melbourne.
Monday-Sunday daytime share – Melbourne:
- SEN 3.9 % -0.4
- 3AW 15.0 % -0.4
- MAGIC 6.2% 0.0
- MTR 1377 2.1 % 0.7
- FOXFM 12.4 % 0.0
- GOLD 6.3% -1.1
- MIX101.1 5.6 % -0.2
- 3MMM 5.4% + 0.3
- NOVA 100 6.6 % 0.1
- Classic Rock 91.5 % 2.6
- ABC774 11.3 % -0.8
- 3RN 2.5% -0.9
- NEWSR 1.8 % -0.2
- 3JJJ 6.7 % +2.4
- ABCFM 2.9 % +0.3
101.9 FoxFM
No.1 10 – 17s (all stations)
No.1 18 – 24s (all stations)
No.1 25 – 39s (all stations)
No.1 40 – 54s (FM stations)
I remember when 3XY was THE station in Melbourne. Right now it is without doubt the mighty FOX!
Nova will be dark – they were banking their business on the loss of Hamish and Andy. Ironic that TripleJ picked up the audience. Nova new PD in trouble already? Or perhaps they might need to find a new CEO…. Lachy would love to take that too.
This survey only had two weeks of Fifi and Jules. Time will tell what will happen. Surely a huge part of the ratings is the music these stations play. I listened to Get This in spite of the music but that’s the only show I’ve made an exception for.