Melbourne radio ratings: Kiis posts big drop as FoxFM pulls clear at top of FM market
The normally tight Melbourne market saw some large movements in the last radio survey with Kiis FM falling way off the pace and FoxFM establishing a clear lead at the top of the FM charts.
Fox’s rise has come with the return of Hamish Blake and Andy Lee to the drive slot, who posted a 2.5 point hike in their home state to a share of 12.8 per cent, with the station overall picking up 0.9 points to 9.2 per cent share. The second placed FM station Gold had a share of 8.1 per cent.
While the Australian Radio Network had said it would focus on Kiis in Melbourne this year the station posted a 1.3 point decline overall going backwards in every timeslot, to post a share of 9.2 per cent. Dave Hughes and Kate Langbroek suffered from Hamish and Andy’s return in drive dropping 1.7 points to 7.9 per cent – sliding from second to joint fourth.
Total audience share Melbourne survey 6 2015. Source: GfK
If KIIS continues to fail during the final two surveys this year, could Duncan Campbell re-launch this station, revert to Mix or close down the 101.1 MHz frequency?
KIIS needs to dump Matt Tilley. His pronunciation of the letter T and S is like nails to a black board.