Melbourne radio ratings: Smooth FM overtakes Fox FM as most popular FM drive radio station
Nova’s Smooth FM drive show with Byron Webb has been crowned as the most popular Melbourne FM drive radio station for the sixth radio survey of the year, jumping 1.9 points from an 8.9% share to 10.8%.
Smooth FM’s win in the drive battle has seen Fox FM’s popular duo Hamish and Andy fall to second place, despite improving 0.4 points from survey five’s 10.3% to this survey’s 10.7%.
Smooth FM 91.5 hosts
Not very good trade press considering your first line is wrong and contradicts another sentence. Smooth is not #1 in Drive across commercial stations, 3AW is. Smooth is number #1 across the FM stations. Where you do recognise 3AW as having the lead you mention they won the AM battle, it’s a survey result in which all stations are in a ‘battle’. Normally you do a very good job at putting AM on the side and mentioning FM obscurely when you start to crown #1s, but this time you seemed to have missed that!
Hi Lucy,
We’ve fixed the story to clarify Smooth is currently the leading FM station and 3AW tops the commercials. Thanks for pointing that out.
Regards,
Paul Wallbank
News Editor
Paragraph 16 is still wrong. Smooth is not the most listened to commercial station overall. That would be 3AW.
Fixed, thanks.
Talking Lifestyle 1278 has been a stellar success by the look of it. Honestly, can’t remember any station ever getting less than 1 % ! Perhaps, the decision to turf Magic was a touch premature. Probably too late now, as the audience has, presumably, long since taken off to Golden Days and Smooth.
The improved ratings for Smooth FM Melbourne is due to the demise of Magic 1278. Like Smooth but still miss Magic.
The new 774 line up just won’ t work. The only time I will listen is between 7.45am and 11am. Rachel Hunt’s language in the past has been a disgrace.