Melbourne radio ratings: Smooth FM topples Fox FM in total audience share
Smooth FM has become the most-listened-to FM radio station in Melbourne with a 1.3 percentage point gain putting it at 11% of the overall market, over Fox FM’s 9.6% in the second radio ratings release of the year.
Fox FM dropped 0.8 percentage points from 10.4% last survey. The station also saw a 1.5 percentage point drop for Fifi Box, Brendan Fevola and Byron Cooke’s breakfast show to 8.7%, and a 0.9 percentage point drop to 10.6% in drive.
Smooth FM’s Jennifer Hansen and Mike Perso
Great interest in radio results but always considered must show number of listeners by number as well as other information produced.
Percentages are noted as part of each rating,but does not reflect decline or growth of listening audience by numbers.
A twenty percent listening audience does not mean much or have much value if that total listening audience iequates to say, 80,000 for Melbourne/ Victoria.
SEN is a radio station that comes to mind with such low listening figures,information about listeners by number would severely challenge any business.
Not many people would know the equation of each perectentage point equates to a rule of thumb
number of listeners.
Michael E. Murray