Melbourne radio ratings: TripleM topples Gold to top FM as Nova’s stations both go backwards
Melbourne radio ratings survey 5, 2015 – total people share. Source: GfK
The Melbourne radio market continues to remain extremely tight with just 0.2 audience share points separating the top three FM stations Kiis 101.1 FM, Gold and Fox FM.
Southern Cross Austereo’s Fox was the biggest overall winner picking up 0.6 share points in total people share and lifting across all timeslots except for evenings, following the return of Hamish Blake and Andy Lee. Nova’s SmoothFM saw a 1.1 percentage point fall in total people, the largest of the survey.
The star duo rocketed to the top of the drive time shows on their return, picking up 1.5 per cent share points to 10.3 per cent, leapfrogging Dave Hughes and Kate Langbroek on Kiss 101.1 FM who also picked up 0.2 in terms of share, taking them to 9.6 per cent.
Alex, they are not the top three networks. They are the top three FM stations in Melbourne. Two are owned by the same company. And you ignore the powerhouse AMer 3AW.
Radio ain’t the same as TV. Individual stations that produce most of their own local programming still exist. And, as usual, the AM stations, while winning overall, barely rate a mention in the article.
Hi Paul,
Thanks for flagging – I of course meant the top three FM stations, which it’s been amended to now.
As regards AM – it does get a mention in the article, but inevitably we’re going to lead with the news – ‘nothing’s changed’ isn’t a very interesting news hook.
Cheers,
Alex – editor, Mumbrella
Hi Alex. It seems a bit odd that there is no mention of the ABC stations in your story, particularly 774 ABC Melbourne at No.2. Cheers, Peter.