Melbourne studios rebranded
Starting next week, Melbourne Central City Studios will be officially known as Docklands Studios Melbourne.
“Now is the right time to formally adopt the studios’ commonly used name, which is widely accepted in the industry. It is easy to remember and emphasises our unique and highly attractive location,” said CEO Rod Allan.
The rebranding follows the $10m State Government investment into new infrastructure, which Innovation Minister Gavin Jennings says will create a more flexible multi-use complex for Victoria’s films and television hub: “The planned modifications look set to boost domestic television production levels, while keeping the studios in the market for major domestic and international film projects.”
The studios opened in 2004, and the upgrade will commence in early 2011, starting with the modification of sound stage 5 and improvements to the workshop. Construction of an horizon tank has not yet been approved.
