Melbourne theatre rebrands as The Coopers Malthouse Theatre

The Malthouse Theatre on Melbourne’s Southbank has been renamed as The Coopers Malthouse Theatre.

The announcement:

The Malthouse Theatre announced a new major partnership with Coopers on Tuesday September 10.
In a significant multi-year naming rights deal the home of Malthouse Theatre, a unique former brewery site in Melbourne’s Southbank, will adopt a new name, The Coopers Malthouse.

Announced as part of Malthouse Theatre’s 2014 Season Launch, this exciting new partnership cements a relationship between two iconic Australian brands known for their passion and commitment to quality, craftsmanship and creativity. It will connect two beloved Australian companies whose shared values reflect a commitment to the power of imagination, the importance of community and, of course, an irreverent approach to life that prioritises a little joie de vivre.