Melbourne’s ‘Times Square’ outdoor ad site up for grabs
Melbourne CBD’s busiest street corner, located opposite Flinders Street Station, is up for grabs an advertising site for the first time.
Fivex Commercial Property has made the 14.4 metre by 2.9 metre site available for outdoor media companies or direct-buying advertisers to bid on, with a view to erecting an electronic billboard.
The contract for what is being billed as Melbourne’s answer to Times Square will cost around $4m a year.
The site is visited by around 80,000 pedestrians and 22,000 vehicles every day week day, according to Cardno Group.
Nice try but everyone in Melbourne knows it’s the billboard atop Young & Jacksons, a block up on the corner of Swanston St, that is the city’s prestige spot.