Melbourne’s Vidico launches accounting software firm Reckon’s new ‘All for Small’ campaign
Melbourne-based production company Vidico has launched a new campaign for Australian accounting software firm Reckon, touting its focus on small businesses.
Called “All for Small”, the campaign aims to highlight Reckon’s contrast to larger accounting software companies like Xero and MYOB.
Not all women have boobs. Some have a boob and some don’t have any. This ‘inclusivity’ campaign excludes women who have had mastectomies and those who are transitioning.