Melior named communications agency of record for Missoni

Independent strategic agency Melior will manage communications, media and events for luxury Italian fashion house Missoni in Australia.

The announcement:

Independent strategic agency Melior has been appointed as the communications agency of record for luxury Italian fashion house, Missoni.

Founded in 1953, the iconic brand is renowned for its vibrant colour palettes, signature zigzag motifs and innovative knitwear craftsmanship. Rooted in artisanal heritage and creative expression, Missoni blends bold patterning with elegant, effortless design across fashion and lifestyle collections.

Melior will focus on strategic media engagement, communications and talent programming, showroom management, community marketing and events.

Source: Melior