Meltwater hires Sling & Stone as it ramps up ‘Outside Insight’ campaign in Australia and NZ

Media intelligence solutions company Meltwater has engaged PR agency Sling & Stone, formerly Click PR, as it ramps up its ‘Outside Insight’ campaign locally.

The Norwegian-founded Meltwater draws on data from online, broadcast and print media in an effort to enable businesses to look behind their own internal walls to gain a better understanding of their brand’s image in the market in what the company calls ‘Outside Insight’.

ANZ director for Meltwater David Hickey said in a statement: “Now is the time for Australian and New Zealand brands to improve and mature their online media analysis. They need to be able to harness the data out there, whether it is about them, their stakeholders or their competitors, and use it to make decisions based on fact. Brands need to be looking at all forms of online media, not just traditional forms, for a true representation of their presence in the market.

“We are excited to work with the team at Sling & Stone to highlight the importance of ‘Outside Insight’ in Australia and New Zealand. Their energy and enthusiasm for challenger brands like ours will be hugely valuable in driving awareness for Meltwater as we continue to expand and innovate in the industry.”