Members only: I want your Christmas campaign verdict; and a chance for us to catch up in Melbourne next week

BY Tim Burrowes

November 10, 2022 10:27

Welcome to a bonus Friday edition of Unmade, just for our paying members. As always, thank you for your support.

In part this an experiment – I’m inviting your input on tomorrow’s Best of the Week email. In part, this is a simple reminder that if you’re in Melbourne, you get a free place at next Tuesday night’s Marketing In 2023 event. And as usual, we also offer a daily update on the Unmade Index.

Marketing in 2023 – be there next week

First, to our narrowcast message. Only the few hundred people who are paying members of Unmade are receiving this post. Less than half of you are in Melbourne, which narrows it down a bit further. Not all of you will be available on Tuesday night, which tightens the funnel again. And many of you have already grabbed your ticket, in which case I’m already looking forward to seeing you on Tuesday evening. That’s narrowcasting.

So, Melburnian Unmade members who are free on Tuesday evening, the first part of this post is just for you.

I’d love to see you at the Grace Darling in Collingwood at 5pm on Tuesday. Over drinks, we’ll be holding a panel discussion looking back on the crazy year we just experienced, and forward to what 2023 may bring. We’ll also be recording it as a podcast for the wider Unmade audience.

It’s a terrific panel spanning the key communications skills – marketer Andrea Dixon, brand strategist Richard Curtis, media agency boss Naomi Johnston and adman Nick Garrett.

To anyone else, tickets are $69, but you get two tickets free as part of your Unmade membership. The way you access them is using the discount code UNMADEVIP on the booking page.

Incidentally, if you can’t make it along yourself, you’re welcome to pass the tickets to a colleague who can.

It’s going to be a great evening – it’s Unmade’s first in Melbourne and I can’t wait to see you there.

Things to talk about tomorrow

Which brings me on to my invitation for all of Unmade’s paying members.

I’m starting to formulate my thoughts for tomorrow’s Best of the Week (close your eyes, Banksy – I don’t want you nicking all this for your Mumbrella email in the morning).

One topic I’d love to know your thoughts on, is your verdict on the strategic thinking behind the Christmas ads that have launched so far.

That includes the efforts from Woolworths, Coles, Myer, Australia Post, Michael Hill and Big W locally. You can view them all here via our friends at Little Black Book Online. And from overseas, John Lewis launched its annual effort last night.

It’s the things we do that mean the most. 🛹 #TheBeginner pic.twitter.com/pdtwAcaBDu
— John Lewis & Partners (@JohnLewisRetail) November 10, 2022

Please tell me what you think in the comments here, and it will help inform my writing.

I’ll also be chewing over some of the week’s data. This week we saw info on subscriptions to the streaming services of Foxtel Group, Stan and Optus Sport; and we saw comparative numbers for subscribers to News Corp and Nine’s mastheads.

Please do tell me the patterns you see.

And I might reflect a little more upon the meaning behind The Kyle & Jackie O Show’s sudden jump in audience. Is someone gaming the survey? You tell me.

Also, it’s been another week of the ongoing car crash which is Elon Musk’s takeover of Twitter. I might write about that, but I’m wondering whether you’re bored of the coverage yet?

If you prefer to point me in the direction on all of the above privately, rather than via the comments, you can email me at tim@unmade.media. Please and thank you.

Unmade Index – now a six-day slump

This may have been the first time that The Unmade Index fell for six business days in a row. Yesterday our index of ASX listed media and marketing companies dropped by another 1.05% to 664.6.

Yesterday’s biggest faller was the Nine-aligned real estate platform Domain, which is now trading at its lowest point sine June. Ooh Media wasn’t far behind with a fall of 3.15%.