Members only: I want your Christmas campaign verdict; and a chance for us to catch up in Melbourne next week

Welcome to a bonus Friday edition of Unmade, just for our paying members. As always, thank you for your support.

In part this an experiment – I’m inviting your input on tomorrow’s Best of the Week email. In part, this is a simple reminder that if you’re in Melbourne, you get a free place at next Tuesday night’s Marketing In 2023 event. And as usual, we also offer a daily update on the Unmade Index.

Marketing in 2023 – be there next week

First, to our narrowcast message. Only the few hundred people who are paying members of Unmade are receiving this post. Less than half of you are in Melbourne, which narrows it down a bit further. Not all of you will be available on Tuesday night, which tightens the funnel again. And many of you have already grabbed your ticket, in which case I’m already looking forward to seeing you on Tuesday evening. That’s narrowcasting.

So, Melburnian Unmade members who are free on Tuesday evening, the first part of this post is just for you.