PR agency Men At Work launches youth strategy arm

July 18, 2017 8:27

Public relations agency Men At Work has launched a new youth strategy arm of its business, targeted at 18 to 34 year olds.

Former account manager Nick Donovan will step into a new role as youth strategy director as the agency seeks to fill what it calls a ‘market gap’ in targeting Millennial consumers.

The youth strategy business will develop research and build client relationships with youth-facing brands and brands which are looking to enter into the youth market.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.