Men behaving dangerously feature in Maximus campaign

January 30, 2018 12:41

Men trying to solve everyday problems – albeit in an unsafe manner – are the feature of the first campaign for sports drink brand Maximus.

Created by TKT Sydney and Frucor Suntory, the ads feature men struggling as they build campfires, clear roof gutters, use jackhammers and attempt to free a ute which is bogged.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Advertising Ben Coulson Frucor Suntory Go Big Mark Wiedermann Maximus TKT Sydney

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Men behaving dangerously feature in Maximus campaign

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