Menswear brand YP Threads appoints The PR Team to its public relations account

July 25, 2019 10:33

The PR Team has added Brisbane-based menswear brand YP Threads to its client roster.

The news comes just two weeks after the agency was appointed to the PR account for Solomon Airlines. In January, the agency also won Hawaiian Airlines’ Australian and New Zealand PR account.

Prime Minister Scott Morrison with YP Threads founders Jake and James Kelder

YP Threads was created in 2016 by brothers Jake and James Kelder, making party shirts, board shorts and socks from custom-designed fabrics. The company has recently branched out into corporate and sporting wear, and secured its first US corporate clients in Rugby Sevens teams including the Austin Huns and Santa Monica Dolphins.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

The PR Team YP Threads