Menulog shuts down Australian operation
Katy Perry was one of a host of celebrities to front Menulog's campaigns,
Australian-born food delivery platform Menulog has announced it will shut down its Australian operations, ending nearly two decades of service.
Customers were notified via email that the platform will cease operations from 26 November, with the closure expected to affect around 120 jobs, according to 7News.
“As the only Australian-born platform, Menulog has a proud history, but ultimately, as a business, we have been navigating challenging circumstances and the decision was made to close local operations,” the email read. The company said it would honour any outstanding orders or vouchers for the next two weeks.
Very sad to see. But any company that picks up Simon Cheng will be very fortunate, he is an excellent marketer.
We will never know this for sure, but it’s worth pointing out how Menulog in Australia did their ads vs Uber Eats. Two very different worlds and some learnings to take in. The creative, the craft of the ads and the budget.