MercerBell launches data agency Ngage
Carl Oldham, Louis Keating and Nick Mercer
Direct marketing agency MercerBell has launched a standalone brand that specialises in data.
The data planning and analytics firm – called Ngage – will be run by Carl Oldham as strategy director, who moves across from MercerBell.
The agency starts life with five staff, including senior analyst Louis Keating, and clients including BT Financial.
How well does that sit with Ngage – Trade Mark : 955686 – held by Nokia Corporation which includes use class 9?
Class 9: Computer game software for communication devices; computer game software and programs enabling users to play games with mobile phones; electronic multiplayer and multiuser computer games, programs and software; computer software and programs enabling users of communication devices to simultaneously access databases and global computer networks; software enabling transfer of data between mobile communication apparatus; virtual reality game software; mobile telephones and mobile telephones with additional features such as short messaging, internet access, mp3 player and radio; mp3 players and radios; hand held unit for playing video games
Wow, they’re really going to have to shelve those plans to make MP3 players and Virtual Reality games. Thanks for the helpful tip.
Congratulations Nick, Carl and team. This is a great move and I am all in favour of quality competition.
As a MercerBell staffer from way back when, this news makes me pretty chuffed. Well done guys – there’s a massive opportunity in this area if you can sell it in to your clients. Go get ’em!
Congratulations Carl and team.