Allianz sticks with Ahhh moments theme for new ad
MercerBell has revealed the latest ad in the Allianz Insurance ‘Life’s full of Ahhh moments’ campaign.
The new commercial continues with the campaign’s popular theme of showing people in the midst of accidents and calling the insurer for help.
https://www.youtube.com/watch?v=pqiqEGyb76o
Dominic Brandon, Allianz group manager marketing and brand, said the success of the campaign will see Allianz deploy it across all channels: “This next phase allows us to move beyond our traditional channels of TV and radio where the audio link with our brand name has worked so well, and bring Ahhh moments to life in other media channels.”
Attaching your brand to people’s worst feelings and worst case scenarios will not create any long term returns. I’m tempted to create a parody campaign where people actually say “ahh fuck”.
Ahhhhhhhhh am going to insure with another company because your ads are dreary.