Merrick’s Carbeque goes global for MLA
US TV presenter Michael Strahan shows off the Carbeque
An Australian radio stunt has made international headlines this week, including coverage on US television for both the station and its brand partner.
This week Triple M’s Merrick and the Highway Patrol’s stunt with Meat and Livestock Australia, the Carbeque – part car, part barbeque – went global across the Huffington Post before spreading to US TV morning show Live! With Kelly and Michael, reaching over 3m viewers.
Watts told Mumbrella, the Mad Max-inspired meals-on-wheels vehicle worth $135,000 also landed on news sites in Brazil, Argentina and the Czech Republic.
