Meta launches Facebook Reels in Australia, tests ad formats overseas

February 23, 2022 4:20

Meta is expanding its short-form video product Reels to Facebook as Facebook Reels to Australia, as well as 150 other countries.

As part of this roll-out, tests of Facebook Reels Overlay Ads are being expanded to all creators in the US, Canada and Mexico. Meta is looking to expand the ad formats to other countries in the coming weeks.

Facebook Reels

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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Meta launches Facebook Reels in Australia, tests ad formats overseas

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