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Meta to roll out new brand safety controls in Australia, underpinned by AI

March 31, 2023 12:01

Meta is rolling out its new Brand Suitability Controls and Third Party Verification for Feed for Facebook and Instagram to advertisers in Australia.

First announced in 2021, the AI-powered Brand Suitability Controls aim to give advertisers more control over the proximity of their ads to suitable content, building a multi-stage review system to classify content for advertisers to ensure brand suitability controls are in place.

Meta

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Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

Topics
Facebook Global Alliance for Responsible Media Meta Naomi Shepherd
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