Meta’s advertising revenue climbed 15.6% in Q4 2021 financial results

Meta’s advertising revenue climbed 15.6% in the three months to the end of December, according to its Q4 2021 financial report released yesterday.

For Q4 2021, Meta reported ad revenue of US$32.64 billion (A$45.4 billion) for its core social apps, including Facebook, Instagram, and WhatsApp. An operating loss of US$3.3 billion (A$4.6 billion) for Meta’s Reality Labs segment, which includes the metaverse businesses, which pushed total net income down 9%, to US$10.29 billion (A$14.45 billion).

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