Metropolitan radio ad revenue up 4.6 per cent in the first half of 2015/16 financial year

January 8, 2016 3:45

The first half of the financial year has seen commercial radio stations in the five major metropolitan centres grow revenue by 4.62 per cent to $390.8m.

According to Commercial Radio Australia figures, collated by Deloitte, advertising revenue for Sydney stations reached $119.6m, (up 4.06 per cent), Melbourne achieved $119.2m (up 3.75 per cent), Brisbane reached \ $61m (up 2.37 per cent), Adelaide rose by $36.8m (up 11.84 per cent) and Perth reached $54m (up 5.80 per cent).

Joan Warner, CEO of CRA said: “While advertising revenue was slightly softer in December, the overall performance for the first half of 2015/16 has been positive and reflects how well radio has adapted to structural change and subdued economic conditions.”

For the month of December 2015, commercial radio ad revenue for the five capital city markets was down marginally by 0.51 per cent to $55.1m, year on year.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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