Mi3 serves up a journalism disaster in 17 syllables

October 1, 2025 11:55

While Dr Mumbo fears he’s an old fuddy duddy, preferring humans to write his news, he’s nonetheless been watching Mi3’s AI-driven daily “Fast News” press release rewriting service with some interest.

Sadly the robots drove Mi3 off a cliff this morning, getting the wrong end of the stick about some of the complexities of the Southern Cross Austereo – Seven West Media merger.

This morning SCA informed the market that activist shareholder Sandon Capital is trying to force a shareholder vote on the matter. Because of the structure of the deal, only SWM shareholders will get a vote, as SCA will issue new stock.

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