News

Michael Bolton reworks Said I Loved You But I Lied for Audible campaign

Abigail Dawson

January 30, 2018 10:24

Audible has launched its latest branded content campaign featuring American singer and songwriter Michael Bolton in a remake of the 1993 hit ‘Said I Loved You… But I Lied’.

Said I Read You But I Lied was created and produced by Emotive, while M2M will handle the media buying for the campaign and Poem will manage the PR and talent amplification.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

audible emotive M2M Matthew Gain Michael Bolton Poem Said I Read You But I Lied

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