Michael Hill Jeweller tells original love story via CHEP Brisbane

Kalila Welch

August 8, 2022 8:55

Michael Hill Jeweller has launched a new bridal campaign celebrating the brand’s own love story, via CHEP Brisbane.

The campaign tells the story of Michael Hill founders, Sir Michael and Lady Christine Hill, from their meeting in 1964 through to their wedding and the opening of the first Michael Hill store in 1979.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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3 COMMENTS

The easiest work to sell 8 Aug 22

Selling clients work about how much people want to know about their history – it’s got the be the laziest way to make a buck in this biz. “No really – if people just knew you personally they would buy your stuff” please, it’s not marketing.

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Anonymous 9 Aug 22

Maybe try it with a kiwi accent since he is a NZer. Really insulting to Kiwis considering this is where the Michael Hill stores started and where he still lives. Bad marketing

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Judy 10 Aug 22

Love, love love the new advertising. It is beautiful, captivating and interesting. Very clever!

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