Michael McConville on avoiding short-termism in the C&P rebuild and using the ‘resource’ that is Sean Cummins
New CEO at full-service agency Cummins & Partners, Michael McConville, and founder Sean Cummins both admit it’s time to rebuild at the agency, however creating something fresh – and for the long term – is what is exciting the former.
Still in his first month in the role after returning from nine years in London, most recently as managing partner at mega-agency adam&eveDDB, McConville spoke on this week’s Mumbrellacast about the proposition he was sold in relation to the agency.
