Michelle Bridges appoints The Works for strategic brand review

Michelle Bridges’ 12 Week Body Transformation program  has appointed Sydney agency The Works to oversee a strategic brand review of the business ahead of a push into the US market.

It is understood Bridges had previously worked with Interbrand for around a year on brand architecture, although it is thought that was not an ongoing relationship when a competitive pitch was called.

Vannesa Tui, brand and marketing manager, told Mumbrella: “The Works have been absolutely fantastic in terms of their ability to understand us as an individual client and not box us into a category and assume we fit that box. And as such they have given us a unique personality and a brand that matches. We believe that the strategy and the creative moving forward has allowed us to gear our business for substantial growth in the long term future.”

The Works will carry out a strategic review of the Michelle Bridges brand and develop a unified brand and design platform.