Microsoft knows you need them more than they need your trust
This week, the ACCC sued Microsoft for allegedly misleading 2.7 million Australians into paying for a higher-priced Microsoft 365 subscription, claiming the tech giant “deliberately hid” a cheaper option.
Phoebe Netto, founder of Pure Public Relations, explains why this breach of consumer trust won’t end up hurting Microsoft’s bottom line.
In communications and marketing, we love to talk about the three central tenets of brand success: getting people to know, trust, and like you. We measure it, benchmark it, and design entire campaigns to achieve them.
For most businesses, this is essential to earning customer buy-in.
Microsoft, as we know it today, is not winning in the ‘trust’ and ‘like’ stakes.
