Microsoft’s Bing okayed to power Yahoo!7 Search

Tim Burrowes

November 25, 2009 10:11

The Australian Competition & Consumer Commission has given Microsoft the green light to integrate Yahoo!7 Search into its Bing search engine.

The deal, which will last for 10 years, will also see Yahoo exclusively handle sales for both companies’ premium search advertisers around the world.

In its assessment, the ACCC said “the proposed agreement was unlikely to result in a substantial lessening of competition in the relevant markets”.

Microsoft and Yahoo already have an existing relationship in Australia, with the former utilising the latter’s paid search platform through their respective subsidiaries Ninemsn and Yahoo!7.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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Microsoft’s Bing okayed to power Yahoo!7 Search

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