Midas introduces Frank the puppet in new ad via AJF Partnership

March 15, 2022 9:24

Car servicing brand Midas has launched a new campaign introducing the puppet Frank via GrowthOps’ AJF Partnership.

Frank is intended to represent Midas’ “trustworthy frankness”, created by The Puppet Creation Lab.

In one of the 30-second spots, Frank details how Midas inspects cars, with a few visual gags and puns.

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

AJF AJF Partnership Frank Midas

1 COMMENTS

Kermit the Frog 16 Mar 22

I think this is more muppet-adjacent than puppet

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