Sorrell’s S4 Capital gains first Australian foothold with MightyHive purchase
Sir Martin Sorrell’s S4 Capital will get its first Australian outpost with the acquisition of programmatic platform MightyHive, which was confirmed overnight.
The impending announcement was leaked on the service’s website ahead of the formal announcement and put to end a month of media speculation which resulted in S4 Capital confirming that it was in talks to acquire MightyHive.
The privately held San Francisco based programmatic service with offices in Sydney and Singapore has an estimated value of between US$140m-$200m on revenues of around $25m a year according to the Financial Times.
Who do I send the invoice to for the subbing?
2nd last para, I’m sure it’ll jump off the page – …denied S3 Capital…
Small typo in the second to last paragraph, calling the company “S3” 🙂
Thanks Pendant and Stuart, I’ve fixed that typo.
I love it.
Please tell me the typo in the name was deliberate. Or have you just been hanging around a while?
Let the mark-ups ensue
Significant price paid, if true, for a run-of-the-mill Google marketing platform reseller and support centre with 3 offices.