Mindshare and UM make up a quarter of the nominations on the shortlist for 2015 MFA Awards
GroupM’s Mindshare and IPG Mediabrands’ UM lead the charge with the most nominations for the 2015 Media Federation Australia Awards.
The duo account for a quarter of the 60 shortlisted entries at the biggest campaign awards for Australia’s media agencies, with Mindshare picking up eight nominations and UM seven.
“This year we have seen an impressive improvement in the quality of entries across the board,” said Greg Graham, Media Federation Awards chairman and Group M business development & marketing officer.
“This reinforces the value media agencies provide to clients by delivering tangible business results that drive business growth. Congratulations to all the finalists and we look forward to celebrating your success on Thursday October 15.”
is it odd that i don’t remember or recognise a lot of the campaigns listed here?
sometimes i feel like a real world result is not as important as how beautifully crafted the award entry submission is