Surf snapper Tan in road trip doco for Land Rover
Surf photographer Eugene Tan has partnered with Land Rover in a deal brokered by media agency MindShare to document a road trip from Sydney to the Gold Coast .
The documentary features a trip to the Quicksilver Pro surf contest.
Tan completed the two week road trip up the coast to this year’s competition, accompanied by a group of up and coming surfers.
MindShare claims that the resulting video generated 184,000 page views on the Quicksilver Pro home page in its first few hours. It has so far been viewed on Quiksilver’s YouTubechannel YouTube just under 2,500 times, with a further 800 views on the Land Rover YouTube channel.
How is this news? They probably paid to seed the hell out of it. Anyone can do that.
If they didn’t, its still not news. Just a good result. This kind of thing happens all the time with these kinds of numbers.
D!ck move by Kelly at 2:11 though.
Um, did you mean to share this video, Mumbrella?
https://www.youtube.com/watch?v=7RtxMoAU8h8
Looks like wrong video posted here – this is the highlights papckage which is much more interesting. What also intrigues me is why any surfer would want to buy a Landrover, let alone afford one – obviously trying to gain crediblity but really aimed at the corporate types who imagine themselves driving on the beach to uncrowded surf.
The video featured here is not the road trip vid which is very nice but only had 88 views. Confusing.
Pretty sure you’ve got the wrong video…. only at 91 views by my count…. https://www.youtube.com/user/aquabumps?feature=watch
I might have missed something, but the video embedded above (with 100,000+ views) is the semi/final highlights of the Quiksilver Pro. The branded content element, involving Land Rover, currently has a more modest 2,333.
Does anyone copy check at Mumbrella these days?
Only a surfer knows the feeling.
It’s a great example of spending money where the fish are.
And surfing is all about the journey.
I subscribe to Aquabumps and enjoyed the discovery up the coast.
The video posted on story is QS semi finals and finals highlights not road trip highlights?
I’m afraid that little of the initial story we wrote was correct.
In part that was because the press release sent to us linked to the wrong video. However, that should have been obvious.
In truth, wits were dull in Mumbrella House today, the morning after the CommsCon Awards.
My apologies.
Tim – Mumbrella