News

Mindshare wins $35m Tourism New Zealand account as global media partner

Brittney Rigby

April 12, 2019 10:42

Tourism New Zealand has appointed Mindshare as its global media agency partner, an account worth around $35m, to deliver campaign material to potential visitors worldwide.

Media strategy and buying spend is the largest single investment Tourism New Zealand makes annually, with the Mindshare partnership to begin on 1 July.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

Mindshare Tourism New Zealand

1 COMMENTS

Tim 12 Apr 19

Who was the incumbent?

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.