Mindshare wins Foot Locker media pitch

November 19, 2024 8:01

Footwear retailer, Foot Locker, has appointed GroupM’s Mindshare to its ANZ media planning and buying account, following a competitive pitch process.

The agency will be responsible for performance and campaign media planning and buying for Foot Locker in the Australian and New Zealand markets, including strategic, data-led media planning, activation, optimisation, and measurement.

Mindshare will support Foot Locker in its good growth ambitions, specifically tasked with diversifying the brand’s audience profile and grow customer value.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.