MiQ gains commercial director for Southeast Asia
Addy Cutts is taking on the commercial director for Southeast Asia role at MiQ.
The announcement:
MiQ APAC CEO, Jason Scott, today announced the appointment of respected programmatic and tech executive Addy Cutts as its new commercial director for Southeast Asia.
In the newly created role, Cutts will use his extensive experience in the region to lead MiQ’s commercial expansion including sales and account management teams. His remit will focus on further enhancing growth in this critical region through market expansion and continuing to solidify MiQ’s position as the pre-eminent authority on programmatic advertising globally.
Cutts has enjoyed a two-decade long career in the tech, programmatic, media and digital advertising sectors across the UK and Singapore markets. He has a proven track record of leading commercial and capabilities teams to accelerate growth across start-up and enterprise businesses. He was instrumental at Oracle Advertising as its regional director for JAPAC, leading its go-to-market strategy and driving regional revenue growth across SEA, India, ANZ, Thailand and Japan through tailored, data-driven solutions.
During his career, Cutts has also worked with angel-backed venture fund First Party Capital that invests in adtech, martech and digital media companies, in executive roles with Visual DNA and Lonely Planet, and was a Board member of the IAB Southeast Asia and India.
MiQ APAC CEO, Jason Scott, said: “As the programmatic industry continues to evolve at a rapid pace, Addy’s appointment reflects our commitment to attracting the best and brightest minds in the industry. His understanding of the media landscape and ability to navigate emerging technology trends will be paramount to delivering exceptional value to our clients and furthering our tech-enabled growth through Southeast Asia.
“He brings an established network, strategic insight, and deep passion for innovative solutions. He has a great working knowledge of client needs and adapting to local market nuances, aligning with MiQ’s goal of expanding its technology and solutions in the region to do interesting, exciting, business problem solving solutions for its clients to drive sustainable growth. We’re delighted to welcome him to the team and look forward to the impact he will make in driving our business.”
Commenting on his new role, Cutts said: “I’m absolutely thrilled to be joining the team at MiQ, who are certainly not your average programmatic media partner, having pioneered the industry since 2010. I was well aware of their reputation for achieving unmatched performance on brand and agency ad campaigns, but what really sets them apart is the tangible commitment to fostering a culture of transparency, trust and collaboration. I love the fact the company values are so much more than just statements and can’t wait to support the regional team with extending our first-class service to deliver improved outcomes for clients across Southeast Asia.”
Cutts’ appointment follows significant growth for MiQ with the announcement of Erin Koedam as NSW group account director earlier this month.
Cutts’ appointment is effective immediately.
Source: Third Avenue Consulting
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