Mission Foods pushes non-rip wraps
Mission Foods is set to launch an outdoor campaign on Monday to promote the non-rip qualities of its tortilla wraps.
The campaign was created by Ward6 with media planning and buying by MediaCom.
The company’s national marketing manager Maria Mitropoulos, said: “The marketing stereotype for the flatbread market is to leverage visual associations with the country of origin. Ward6 have not only developed a campaign that will stand out from this cluttered competitive set, they were also able to uniquely leverage our key advantage – our product superiority.”
The second execution of the series.
I like the fact they have avoided Mexico, but a unique selling proposition of ‘robust construction’ just isn’t very appetising.
Hrm, makes me worried about what they are putting in those things so they don’t tear?? That said I now want nachos for dinner.
why do creative agencies always feel the need to include everyone involved on the campaign, yet media is relegated to just one line when there is a team behind it.