Mitchells beat the downturn
The Mitchell Communication Group today told the market that it has beaten the downturn with a 20% increase in revenues.
The company – headed by chairman Harold Mitchell – saw its its operating revenues for the last 12 months rise to $225m and its EBITDA (earnings before interest, tax, depreciation and amortisation) profits increase by 11% to $34.2m.
CEO Stuart Mitchell said: “In traditional media in Australia, while the market as a whole contracted 7%, our revenues increased by 6%. When it comes to digital media and more specifically online advertising in Australia, we have outperformed the market in the last 12 months by 37%.”
Ooooh – does that mean the staff that were told they couldn’t have an annual pay review due to the economic downturn will now have one?
*evil laugh*
Great result.
The difference between Mitchells and all the other major players is that Mitchells won’t stop talking about themselves.
Shut the hell up Harold Mitchell you twat.
Gee, you’ve really raised the tone of the discussion at Mumbrella Nikki.
Harold (who is indirectly my boss, just to declare my hand) would be the first to admit he can self-promote, and that he loves stirring up the competition, but much of his commentary on the industry is considered valuable, whether you agree with it or not.
Any other poignant industry insights you’d like to make?
And AW, the comment you made isn’t true either.
Having heard a pitch from one of the Mitchells companies I understand why they can beat the downturn. It goes back to what they can offer clients ROI that is hard to match in media buying.
As for the self promotion, more for it, if you are not taking yourself too seriously on the issue, go for it!