Mitchells in JV with Southern Star to produce branded content
Australia’s biggest media buying group Mitchell Communication Group has announced a joint venture with production house Southern Star Entertainment to create branded TV content.
The first project is set to be announced “in the next few weeks”.
The announcement said:
“Utilizing the extensive TV production and distribution experience of Southern Star Entertainment along with the extensive client base of the Mitchell Communication Group and the production experience of the Group’s television production business Picture! This Productions, the partnership will provide a one-stop-shop opportunity for the formulation and delivery of brand funded television concepts to the Australian market.”
Everything old is new again.
TV began with branded content.
Slow down Harold, the rest of the Australian Advertising industry is trying to get its head around Radio commercials.
Sounds like product placement just got the seal of approval.