Bike courier chooses a car in new Mitsubishi ad
A bike courier uses his Mitsubishi ASX to make his deliveries in one of the first pieces of work by Adelaide agency Jam since winning the account from Clemenger BBDO in April.
The ad features the Icona Pop song ‘I don’t care, I love it’ introduced by Jam across all Mitsubishi’s work.
Bike envy in the first ad. Didn’t really notice the vehicle.
I still smile about Mitsubishi using a track whose lyrics are about crashing a car into a bridge and liking it. Love that car. Love that bridge.
Wow, they have really moved the campaign on.
Some clever irony there too, with “I Don’t Care”.
Bicycle commuters don’t care – about road rules, road users, pedestrians, catastrophic injuries…..
the actor who plays the bike courier that uses his ASX to deliver instead is CUTE!!, who is he?, can you give him my number & i’ll buy a ASX.